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Consumer Sentiment & Sales Performance
Not all headwinds are internal...
May 13 • 
Rob Webb

April 2025

Quantifying Category Interest & Seasonality
Google Wildcat vs. Google Trends
Apr 17 • 
Rob Webb

December 2024

Marketing Measurement in 2025
Walled Gardens, Cookies, MTAs, and The Rise of Incrementality-Driven MMMs
Dec 17, 2024 • 
Rob Webb

October 2024

2025 Essential Marketing Dates & Planning Calendar
Use this calendar to plan your 2025 campaigns and promotions around key dates, holidays, and events...
Oct 29, 2024 • 
Rob Webb
Growth & Measurement Trends: Interview with Haus CEO Zach Epstein
Incrementality testing, MMMs, MTAs and more...
Oct 1, 2024 • 
Rob Webb

July 2024

Meta + the Weekend Shift Puzzle
Best practices for managing strong weekends on Meta
Jul 30, 2024 • 
Rob Webb

May 2024

Behold! The Marketing Squid!
Turns out, marketing fundamentals and giant squids have a lot in common.
May 16, 2024 • 
Rob Webb

January 2024

Be honest...when's the last time you user tested your product?
Every quarter? Once a year? Never?
Jan 31, 2024 • 
Rob Webb

December 2023

The BCG Cheat Code
Cash cow or dog? Star or question mark?
Dec 19, 2023 • 
Rob Webb
Finance & Marketing Metrics Cheat Sheet for Growth Leaders
All the acronyms defined in one place.
Dec 4, 2023 • 
Rob Webb

November 2023

The PR Whisperer
You'll never run a PR agency RFP process again. Yay!
Nov 25, 2023 • 
Rob Webb
End-to-End AI Driven Content Marketing
Let the robots measure and make your content.
Nov 20, 2023 • 
Rob W.
© 2025 Rob Webb
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