Growth & Measurement Trends: Interview with Haus CEO Zach Epstein
Incrementality testing, MMMs, MTAs and more...
I recently had the chance to speak with Zach Epstein, CEO and Founder of Haus Analytics. I have known Zach since the early days of Haus. They are doing great work and we had an interesting conversation about marketing measurement trends.
In the interview, we discuss topics like incrementality testing, building scalable growth systems, and navigating the challenges that come with today’s marketing landscape.
• Practical Approaches: We talk about methods that have helped me drive growth for various businesses.
• Current Trends: The video covers some of the latest developments in marketing measurement and how they might impact your strategies.
• Real-World Examples: I share experiences from my work with different companies, which might resonate with challenges you’re facing.
If these topics interest you, I invite you to watch the video and share your thoughts.
Feel free to leave a comment or reach out if you’d like to discuss any of the ideas further. Thanks to Zach and the Haus team for having me on!