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AI Growth Stack Series: Butter

A conversation with Nate Yu, CEO of Butter...a 4-person team powering over 10,000 brands.

The Problem
Growth teams today live and die by creative testing. But content production is usually slow, expensive, and rigid. Existing tools either offer templates that look generic or AI generation with no editability.

The Insight
Nate Yu hit this wall as a growth marketer. So he built Butter, an AI-native creative operating system designed for speed, quality, and control.

How It Works
Butter is the only video editor on the market that can reverse-engineer any ad from Facebook’s Ad Library into fully editable timelines. You can:

  • Remix ads from top brands in seconds

  • Swap out assets, motion, and copy with a single click

  • Save reusable blocks (end cards, logos, captions, etc.)

  • Animate with drag-and-drop effects that used to require After Effects

Traction

  • 10,000+ users across brands like Netflix, Crocs, and top agencies

  • $0 spent on paid ads — all word-of-mouth

  • Built by a team of four

  • $18/mo starting price, 7-day free trial

Make ads or need ads and feel underwhelmed by today's AI creation tools, Butter’s worth a look. Check out the full interview for more detail.