Most consumer businesses are always on the hunt for new influencers, investors and business connections and hitting them with cold outreach or trying to find shared connections…but most of these same businesses are usually sitting on goldmines of warm connections in their existing customer databases. OuterSignal is here to help. Traditional VIP customer identification, in my experience, is very ad hoc. Maybe someone recognizes a name on an order, or someone’s manager reaches out in advance of making a purchase. I did once see Martha Stewart herself call into an inside sales team - that one was easy. This approach is obviously prone to miss the high value customers who are already purchasing your product and might already be big fans of your brand.
How OuterSignal Changes the Game
OuterSignal uses AI to enrich your customer email list with publicly available data: LinkedIn profiles, social presence, employer info, property values, school websites, etc. The platform creates a comprehensive bio for every customer and flags customers based on custom parameters based on what is important to you. Want podcasters? They get automatically identified. Looking for retail buyers? Senior executives at target accounts surface immediately. Influencers with +250k followers on Instagram? You’ll never miss one.
The Best Personas Ever?
Once you have a rich bio for every single customer, OuterSignal uses AI to process all of your customer bios into super rich personas based on actual customer characteristics. These possibly could be the best personas ever generated? I am happy to be wrong here, but I don’t think any business has ever had anything close to a rich bio on every single customer and then processed that intelligently to create personas.
Persona-Based Dynamic CRM Journeys
So once you have the best personas ever, you can then use these to create differentiated CRM journeys (email, SMS, etc.) based on persona. OuterSignal is very quick to create your customer bios and assign a persona, so it can then be used to power differentiated welcome series and retention campaigns that are relevant to whoever is getting the message. If you are like most DTC businesses, getting one welcome series out that everyone is happy with is really hard, in part because a one-size fits all approach is very difficult. So your Gen-Zs can get different messages than your Boomers, etc.
The Bottom Line
OuterSignal represents an AI-driven shift to true customer intelligence for consumer businesses. It costs $199/month plus $0.03 per customer profile enriched, with +95% bio accuracy. The company is 2 people and they have onboarded +100 brands since launching four months ago. If you are interested in learning more reach out to zach@outersignal.com and mention the Growthish AI Growth Stack series.
