Finance & Marketing Metrics Cheat Sheet for Growth Leaders
All the acronyms defined in one place.
My goal with this project was to create a printable, readable, highly useful 1-page reference document that I can print out and tack up next to my desk as a quick reference. It contains definitions of all of the core metrics I have used the most in my ~15 years working across growth, product, engineering, finance and marketing.
Given how much money flows through Marketing and Growth teams and campaigns, it’s essential to be fluent in not just marketing terminology but also in the languages of Finance and Product. Different GTM strategies focus on different metrics, companies always use slightly different definitions for the same metrics, and we all know that the business world is constantly creating and reinventing acronyms.
I have been testing this out and found it to be useful, but I am sure I have missed some metrics and mangled some definitions. I hope it is useful for you as well and please let me know at rob@growthish.com how it can be better. I will share updated versions as material improvements are made. Huge thanks to my friends at Lasagna who nailed this design.
And as always if you know of other unique growth marketing tools or service providers I should investigate, please send them my way.