Content marketing is the most consistently “important but not urgent” zone of marketing. It’s often the path to better ROAS, better community, stronger PLG, better organic social, better WOM and more. But long form content takes a long time to pay off. And the posts that have not been written yet are not burning money every minute like your paid campaigns are. So it’s easy to focus on the short term immediate crisis and save content marketing for next week or next quarter. Content marketing has also historically been pretty complicated to coordinate. To execute content marketing well, you need a strategy, supported by analytics, with ongoing copy writing & editing supported by graphic design, all coming to life in a content hub that has product, design and engineering support. That’s a lot to juggle for something that is always important but rarely urgent.
Lately I’ve been working with a company that has built an AI-driven tool that largely automates content marketing end-to-end. Over the years I’ve spent well over $100,000 and thousands of team hours doing what this tool does entirely with AI. Huge thanks to Nat Robinson @ Trustworthy for the introduction.
Here's what this company does:
1. Automated Content Analysis: You start by dropping a line of your code on their site so their platform can learn what is working on your site now. This generates a rich dashboard of content performance that updates in real time.
2. AI-Created Content Calendar: Their platform then uses AI to generate a content calendar for your business based on your existing content performance, fully automating the planning process. You can modify the calendar created as you wish.
2. AI-Generated Content Briefs: Each piece of content in the calendar has a brief, also generated by AI, which you can modify to adjust the output however you wish. You can also select which key statistics you would like to include in the piece, which are also collected for you by AI.
4. Automatic Content Creation: The platform then generates the content from the AI generated content calendar and AI generated briefs you could modify as you wish and includes whatever datapoints you selected.
5. AI-Driven Engagement Units & Image Generation: For each piece of content, the platform creates relevant images using AI, ensuring that visual elements are as engaging and tailored as the text content but also require no licensing contracts or fees. AI also populates engagement units driving traffic to engage more deeply with your site to boost conversion rate.
6. AI-Generated Podcasts for Each Post: Icing on the AI cake is an AI generated podcast about your AI generated post that is an actual discussion of the post, not just an audio recording of it.
The amount of time, effort and money this platform removes from content marketing is truly mind-blowing. Even if you just use it as a starting point for each step, its an exponential change in efficiency.
I’ve partnered with this company. If you have any questions or would like an introduction to them, hit me at rob@growthish.com.
And as always if you know of other unique growth marketing tools or service providers I should investigate, please send them my way.
Image courtesy of ChatGTP, prompted with “Please give me the perfect image for this post in a modern minimal 1960s style in grayscale with no text on the image”.